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Do Good Stuff-a-Thon Media Alert

**** MEDIA ALERT ****

IN RECOGNITION OF NATIONAL FOSTER CARE MONTH
MY STUFF BAGS FOUNDATION AND TOY INDUSTRY FOUNDATION
PARTNER TO HOST THIRD ANNUAL ‘DO GOOD STUFF-A-THON’ FOR CHILDREN IN NEED

WHAT: Terrific visuals of over 200 volunteers from LA-area toy companies working with the My Stuff Bags Foundation and Toy Industry Foundation to help abused and neglected children by filling individual My Stuff duffels with toys, toiletries, stuffed animals and blankets that will then be distributed to shelters and foster care agencies across the United States.

Representatives from the toy and children’s entertainment industries including Funrise, Jakks Pacific, Mattel, Spin Master, Bandai, Playmates, Pacific Play Tents, Uncle Milton, Educational Insights, Warner Bros., FOX, Paramount, Dreamworks and Disney along with California state officials and local media  will work together to reach the goal of stuffing 5,000 My Stuff bags for kids.

WHEN: Friday, May 13   |   10 a.m. – 2 p.m.

WHERE: My Stuff Bags Volunteer Center

5347 Sterling Center Drive, Westlake Village, CA

WHY: An estimated 300,000 children enter foster care across the United States each year.  Suffering from abuse or neglect, these children often leave their homes with few personal belongings other than the clothes they are wearing.

The Toy Industry Foundation has provided grant funding of $525,000 and more than 100,000 new toys over three years to My Stuff Bags Foundation.  The toys are donated through the The Toy Bank™, which is generously stocked by toy industry manufacturer, retailer and distributor donations throughout the year.

CONTACT: Adrienne Appell, Toy Industry Association, (646) 207-3724

Lisa McKendall, My Stuff Bags Foundation, (310) 641-1556 or (310) 991-6737

About the Toy Industry Foundation (www.toyindustryfoundation.org)

The Toy Industry Foundation is a nonprofit organization whose mission is to bring joy, comfort, and learning to children in need through toys and play.  While other organizations provide food, shelter and support services to children and their families, TIF sees to it that these children have toys and opportunities to play in an attempt to restore both fun and a sense of normalcy to their lives.  The Foundation currently fulfills its mission through core programs including The Toy Bank™, public education initiatives, and grants to organizations whose missions are in line with that of the Toy Industry Foundation.

About My Stuff Bags Foundation (www.mystuffbags.org)

My Stuff Bags was launched in 1998 to address some of the immediate physical and emotional needs of children who must be rescued from abuse, neglect and abandonment.  Traumatized by the events leading to their rescue, these children often enter shelters and foster care with no belongings.  Each individual My Stuff duffel bag is filled with new donated items, giving children comfort and hope and letting them know that many people care about them.  Since its inception My Stuff Bags has distributed over 415,000 My Stuff Bags to 1,400 agencies across the country.

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